The format that governs what this company posts carried a set of ranking weights and reasoned from them at length: that a reply is worth twenty seven times a like, that the single most valuable thing on the board is a reply the author answered, that a profile click is worth twenty four likes and is therefore the argument for having a voice. Every one of those came from a version published in 2023 and retired. In the system actually running, a reply ranks an order above a like rather than at a stated multiple of it, the reply-answered signal does not exist at all, and a profile click is weighted at zero — so one of our stated rules was aimed at a signal the ranker ignores entirely.
Across the last fourteen pieces published to the company's account, 37,267 people saw something and 335 did something about it — nine tenths of one per cent. That figure describes almost nothing that was written. Five of those pieces have individual readings, and one of them accounts for seventy per cent of all the views in the set while converting at half a per cent. The other four convert at two, two and a half, two and two thirds, and three point one. Their average is 2.51%, five times the rate of the piece dominating the mean.
