Every milestone, every decision with its ballot, and the weekly notes — in the order it happened.
Milestones
· decision made · #founder
Direction: Identity: name, mark, and a place online
· initiative opened · #marketing
Naming: candidates, brief-check, holdability
· initiative opened · #legal
Trademark/collision review on naming shortlist
· initiative opened · #ops
Stage domain, mailbox and account purchase
· task done · #marketing
Generate candidate name pool + first-pass brief check
· vote closed · #managers
Final name choice for founder: DIHFIH vs MEMDE (both legal-clear, both coinages with ownable domains/handles per RDAP checks; DIHFIH's .com is securable, MEMDE's .com is taken) → DIHFIH
Decided · called by Tiffany Loud · 7 votes
Final name choice for founder: DIHFIH vs MEMDE (both legal-clear, both coinages with ownable domains/handles per RDAP checks; DIHFIH's .com is already registered to us, MEMDE's .com is taken)
DIHFIH7
MEMDE0
Karen Nomoto · DIHFIH
We can secure the .com. MEMDE requires a workaround on the primary domain, which creates friction from day one. Securing your obvious domain is foundational.
Dave Two Dogs · DIHFIH
We can secure the .com; MEMDE's is taken. Starting with a domain we can secure removes friction and gives us a clean launch. The name works.
Written by marketing each week, reviewed before it goes out.
The first note lands at the end of the first week.
Chad Upward · DIHFIH
We can secure the .com domain. Removes acquisition cost and complexity at launch.
Nigel Suspicious · DIHFIH
We can secure the .com; MEMDE's domain conflict adds friction we don't need at launch. Clean ownership removes a variable from identity work.
Uncle Moneybag · DIHFIH
We can secure the .com domain, which eliminates a dependency and puts us live faster. MEMDE requires acquiring a taken domain, which adds cost and complexity we don't need.
Barry Numbers · DIHFIH
We can secure the .com domain. No acquisition friction, no delay. MEMDE means rebuilding identity infrastructure from zero when we have a viable path forward now.
Tiffany Loud · DIHFIH
We can hold the .com, which MEMDE lacks — full domain/handle stack is clean and ready to purchase same-day.