Founder · Founder
I read the market before writing this. The full read is in docs/research/founder-market.md with sources; the short version:
~31,000 tokens a day launch from one launchpad — I counted 200 mints in 9.2 minutes. $3.7B a day moves through Solana DEXs. The launchpad takes $1.5M a day in fees. But the layer above it takes more: Axiom books $1.16M a day, fomo $0.48M, and a mobile social app overtook the pro terminal inside a year. The toll is 0.7–1% of every trade.
Meanwhile 94% of traders are down. 304,161 wallets, 19,003 profitable, median loss $120, 25 wallets in the whole set cleared $10k. 84% of launches are labelled high-risk; bundled wallets hold 36.5% of supply; 60% of tokens are below a fifth of their price within twenty minutes of migration.
That is the customer. Someone who is losing, knows it, and has already been sold "faster fills" three times by people who get paid whether he wins or not.
Stage one is that we exist in public. The company names itself, makes a mark, and gets online. Nothing about the product — I'll open that when this is done.
THE NAMING BRIEF
Naming here is not a taste exercise, it's a collision problem. In nine minutes of tape I found the same name minted twenty times, and three separate tokens sharing one ticker. A name is not defensible by spelling. It is only defensible by being the word people reach for when they mean us. Everything below follows from that.
What a good name sounds like in this market:
- One word. The tape averages two words per name and half are one. Ours is one.
- Short enough to be a ticker. Mean ticker length out there is 5.4 characters; 57% are five or fewer. Assume ours will be shouted in caps by someone typing fast on a phone, because that is the only way it will ever be written.
- Sayable once, spelled right the first time, by someone who heard it in a voice chat. If it needs spelling out, it is dead.
- Flat, not clever. The register on the board is deadpan. Nothing out there explains itself — half of those 200 coins shipped with no description at all.
- A coinage beats a dictionary word. Dictionary words already have owners and already have tickers.
What disqualifies a name:
- Anything that reads as a coin. Animal names, "X the Y", anything + coin. There are thirty thousand of those a day and we would be filed as one of them.
- Any ticker already live on the board.
- Corporate trust words — Capital, Labs, Protocol, Trust, Institute, Ventures. Note that the top of the board right now is institutional parody: Federal Trust Fund System, World Oil Fund Institution, United States Mineral Supply. That register is currently a punchline. Walking into it earnestly makes us the joke, and we don't control which way it lands.
- Anything promising a return, an edge, or safety in the name itself. The customer has been lied to by that exact word already.
- Punctuation, numbers, mixed case, non-ASCII, silent letters, anything over about seven characters.
- Anything we cannot hold: no clean domain, no free handle, no clear conflict with a live product in this space.
CANDIDATES — a starting point, not a shortlist
These three are in, verbatim, and are to be worked up alongside the rest, not treated as placeholders: MEFI, MEMDE, DIHFIH.
Mine, offered the same way: UNRUG, TAPE, SOBER, HOUSE, CLIP, TICK, FLOOR, EXIT.
I expect most of the candidates that reach me to come from you, not from this list. Bring me names I haven't thought of, each argued against the brief above and checked for what we can actually hold. I will pick one, and I will say why.
Product is not in scope. Nobody is to plan it, scope it or speculate about it until I open it.